ABOUT
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HELLO!
I love communication in all its forms. My aim is to provide clients with ideal marketing and design solutions that both challenge and inspire.
After graduating from college, I moved to Albuquerque, New Mexico and have lived in the area for 8 years.
I have built a wide range of experience that now includes advertising, corporate identities, marketing strategy,
email marketing, web design, magazines and newspapers.
Byron is my name and communication is my game. Let me help define your brand and take your communication, marketing and advertising to its highest level.
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ABOUT
ABQJ BRAND IMPLEMENTATION
JANUARY 2022 – PRESENT
Albuquerque Journal updated its brand and introduced new standards for brand implementation. I have worked to update print, web, newsletter and social media presentation around the new brand and worked created designs using the new typography and logo.
L'AUBERGE DE SEDONA
MAY 2014
The L'auberge de Sedona identity was a conceptual project to experiment with resort and hotel branding, and presented various services and products. The identity focused primarily on two concepts: the rustic terrain and the quiet luxury found at the resort.
BRAVA
MAY 2014
Business Recognizing Arts Vision Achievement is an event created by the Arts and Business Alliance of Eugene (ABAE) to celebrate local artists and their contributions to the city. The event is hosted as a breakfast, so the identity uses a rising sun motif to capture both the event and the light that local artists create in the community.
ALLIANCE MANUFACTURING
NOVEMBER 2013
Alliance Manufacturing was founded as a joint effort to create modular retrofits for industrial mulch hogs and grinders. The logo features strong geometry, using triangles to represent the partnership and the machinery. Additionally, we created the "Open Door Policy" to capture the idea of opening up machinery more readily for repairs.
READERS' CHOICE
APRIL – AUGUST, 2015 – 2020
I held multiple roles in the production, design and marketing of the Readers' Choice section and event, and worked yearly to iterate and improve the voting site, publication design and event presentation. The publication went from earning $35,000 revenue in 2015 to almost $200,000 in 2019.
THE BLEED
APRIL – JUNE, 2013 & 2014
I participated in The Bleed magazine for two years. As editor my second year, we focused on inspiring designers and artists, or "Catalysts". We also tightened the magazine typographically and introduced a more minimal approach to page layout.
HOMESTYLE
MARCH 2016 – APRIL 2020
Homestyle's original design and typography was created by me, and iterated by the Creative Services department I managed. The publication highlighted homes, lifestyles and design in the Albuquerque area and produced more than $100,000 annually.
MIRAGE MAGAZINE
MAY 2014
Mirage Magazine was a conceptual project, designed to be a photography magazine. The magazine's main article focused on an international fashion photographer and repeats themes of color and shape that reflect his style.
THE TORCH
SEPTEMBER 2012 – JUNE 2014
As the 2012-13 editor and 2013-14 production manager, I focused on creating modern designs and processes for The Torch. With a minimal staff we achieved many feats, including increased reader interest and awards at the state, regional and national level.
PITCHFORK MUSIC FESTIVAL
MAY 2014
The Pitchfork poster set was a conceptual project to capture the fun and excitement of the Pitchfork Music Festival in Chicago. I used themes of color, shape and direction to create the essence of a summer music event.
MERCY CORPS MAILER
FEBRUARY 2014
This project focused on designing within the strict guidelines and communications policy of the Mercy Corps brand. I designed the mailer to focus on bright, hard-working faces and used the corporate colors and the company's authentic photography to create flow within the brochure.
NAACP BROCHURE
JUNE 2014
I created this brochure/poster for the Eugene-Springfield chapter of the NAACP as an educational tool for presenters and events. The imagery and copy focused on the power of one voice to create great change.
ABQJ AUDIENCE REPORT
DECEMBER 2021
I designed audience and product information for the Journal, organized for use by advertising clients and the sales staff for 2022. This was one of the first pieces of collateral created with the Journal's new branding standards.
LANE SYMPHONIC BAND
MAY 2014
Created for the Lane Community College music program, these posters promoted a spring concert on the campus and used the flower motif to highlight the themes in the performances..
HALF FULL GLASSWARE SITE
FEBRUARY 2014
Half Full was a conceptual web project for designing and coding the visual elements for an e-commerce platform. I created a fully responsive marketing site for the company's products that focused primarily on the glassware and its uses.
2015 NM GIFT GUIDE
MARCH – SEPTEMBER 2015
The Albuquerque Journal started the Holiday Gift Guide in 2014. However, it was fairly aimless and lacked a marketing strategy. I developed a targeted app to filter gifts from local New Mexican businesses, themed on local culture, with the purpose of connecting customers to gifts while they shop during the holiday season.
OREGON INDUSTRIAL
AUGUST 2013
The Oregon Industrial site was half-complete when I was asked to redesign their pages, keeping a simlar visual aesthetic while improving page flow and presence. With improved photography and a more direct page hierarchy, we improved the site's Google rankings and usability.
